Marketing A Shitty Product

This is how you market a shitty product. Not by improving it, but rather by funneling it elsewhere.

Movie attendance has declined in the United States over the last decade, forcing studios to cultivate a wider audience. And combined with the increasing cost to make and market films, many here agree that having an overseas strategy is more important than ever.

Industry analysts predict an increase in worldwide movie attendance over the next five years, with Asia and Central and Eastern Europe the fastest-growing regions. According to PricewaterhouseCoopers, global spending on film entertainment from 2006 to 2010, including movie tickets and DVD’s, is projected to grow at an annual rate of 5.3 percent.

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